What scares fund development professionals the most?
, President of Sustainable Development Solutions
“Making the ask!” This simple statement will make the most seasoned major gift officer a bit nervous, that is natural, and we may use this.
Having a heightened sense of awareness is a good thing – being distracted by fear is not. Being prepared is the key to overcome your anxiety. How do we prepare? Do your research. Every donor should have at a minimum their gift history, volunteer actions and donor notes. This data will help you to paint a picture about the donor’s interests and propensity towards your organization.
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