Its Halloween and we must deal with ghosts!
Michael Elias – CEO, SDS Consulting and MS Wellness Warriors
You had that amazing lunch with the donor you have been cultivating over the past 3 months. You did everything right! Research, philanthropic record, propensity for your organization’s mission and you really connected with them. But now, after months of follow up . . . silence! What went wrong?
You have just been ghosted. Ghosting is a relatively new term which grew out of online dating and is now in the business realm. Today, ghosting occurs at a higher rate and across all demographic profiles. Yes, millennials . . . it is not just you.
Read the full article here.